neat….
QR codes haven’t lit the world on fire and NFC is still a sort of a largely untapped technology that conjures up mostly visions of fast mobile payments. But New York start-up Social Passport is leveraging the technologies to create a social loyalty tool that enables consumers to socially interact with merchants and retailers in the real world, helping them check-in, like, follow or tweet about their experiences, sometimes in exchange for a discount.
The company, which recently won the best start-up at the Web 2.0 Expo, offers users a way to contain their social networking credentials in one app that can then interact with NFC tags and QR codes in the real world. The idea is that a merchant or business can post an NFC tag and QR code in their store on a sign and users can then use the app to initiate an action. For example, after…
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